The shoe industry has a big carbon footprint, enter Sweetfoam, the world’s first green EVA. Sweetfoam is a new material made from parts of sugarcane that would otherwise be discarded (thereby releasing climate change–causing carbon dioxide into the air). We launched SweetFoam in a line of flip-flops with plans to roll the material across our entire product line. The launch of Sweetfoam firmly established us as not only a natural materials company, but as a materials innovation company.
Team: Creative Direction: Lisa Hopey | Video Producer: Alle Schreiber | Sr. Designer: Audrey Wagner | Jr. Designer: Amanda Knapp | Social Lead: Lucy Litman | Illustration + Animation: Toby Morris