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Allbirds Sweetfoam

Allbirds Sweetfoam

The shoe industry has a big carbon footprint, enter Sweetfoam, the world’s first green EVA. Sweetfoam is a new material made from parts of sugarcane that would otherwise be discarded (thereby releasing climate change–causing carbon dioxide into the air). We launched SweetFoam in a line of flip-flops with plans to roll the material across our entire product line. The launch of Sweetfoam firmly established us as not only a natural materials company, but as a materials innovation company.

Photo:  Jimmy Marble

Photo: Jimmy Marble

Photo:  Unruh/Jones

Photo: Unruh/Jones

Photo:  Unruh/Jones

Photo: Unruh/Jones

Photo:  Unruh/Jones

Photo: Unruh/Jones

Photo:  Unruh/Jones

Photo: Unruh/Jones

Photo:  Jimmy Marble

Photo: Jimmy Marble

Photo:  Unruh/Jones

Photo: Unruh/Jones

Photo:  Jimmy Marble

Photo: Jimmy Marble

Videography: Avocados + Coconuts

Photo:  Unruh/Jones

Photo: Unruh/Jones

Team: Creative Direction: Lisa Hopey | Video Producer: Alle Schreiber | Sr. Designer: Audrey Wagner | Jr. Designer: Amanda Knapp | Social Lead: Lucy Litman | Illustration + Animation: Toby Morris