FUNG ACADEMY - EXPLORIUM: A RETAIL LAB IN SHANGHAI
For six months of my two years living abroad in Asia I was stationed in Shanghai, working with IDEO, IBM, and the Fung Academy on a retail lab called Explorium.
Explorium is a platform for businesses to rapidly test new omni-channel models, strategies, and technologies. It serves two primary objectives: to create a culture of experimentation within retail organizations, and to discover new retail propositions that meet the demands of the omni-enabled consumer.
Flexible by design, Explorium launched with a focus on how a family shops, and children's brands.
I was the Creative Director of the space, branding, and experimentation team. My role varied daily, from working on a flexible space that could change every few months based on participating brands, to cleaning up the (already existing) branding so that it could clearly communicate across multiple languages, to working with businesses on how to execute retail experiments within the lab.
The Explorium was, to date, one of the most challenging projects that I have worked on in my career, but it provided invaluable experience and learnings that could only occur working abroad on an innovation project.
Core team: Rika Hiyashi, Samuel Chua, Eddie Tsai, Yan Ki Chan. Lead by Richard Kelly