Explorium is a retail lab in Shanghai that focuses on the future of retail in China. This project was completed in partnership with IDEO and IBM, and funded by the Fung Academy (Li +Fung). We worked with brands to identify retail experiments to test in the lab, and if proven successful, roll them out across their stores. My role focused on the leadership of the creative team, the design of the retail/lab space, and the lab's branding. I also helped ideate and implement retail experiments for brands to test in their space. The first round of brands focused on children.
Team: Art Direction + Design: Lisa Hopey | Brand Design: Yan Ki Chan | Business Designer: Eddie Tsai | Experience Designer: Rika Hayashi | Product Engineer: Richard Lam | Chief Catalyst: Richard Kelly