LISA HOPEY
CREATIVE DIRECTION + STRATEGY
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NIKE FITNESS DIARIES

NIKE WOMEN'S TRAINING - FITNESS DIARIES

The Fitness Diaries were created to feature some of Nike's most premiere female athletes. We delivered this experience through a multi-platform approach, connecting the consumer at the nike store (online and in our retail flagships), on social, and through the Nike Training Club app.

Over the years, we experimented with many different ways to connect our athletes with our consumers, but one thing never changed: more personality and more authenticity drove more engagement.

I Worked with the Digital Marketing team and Marketing team to strategize content and talent for each season, and figure out how we would roll the stories out over the season. I also Art Directed the photo shoots, selected final images, and managed all production. 

Partner Power Shoot Team: Caitlin Sargaent (Nike Women's Marketing), Matt Flagg (Nike Production), Jacob Sutton (Photographer), Sam Kweskin (BTS Photographer), Jay Massacret (Stylist), Dennis Lanni (Hair), Lisa Storey (Make up)

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Good As Gold Team: Caitlin Sargaent (Nike Women's Marketing), Matt Flagg (Nike Production), Beau Grealy (Photographer), Jay Massacret (Stylist)

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Fitting in Five: Caitlin Sargaent (Nike Women's Marketing), Matt Flagg (Nike Production), Beau Grealy (Photographer), Anna Trevelyan (Stylist)

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Race Ready + Sister Strength Team: Caitlin Sargaent (Nike Women's Marketing), Matt Flagg (Nike Production), Ben Morris (Photographer), Eddy Chen (BTS Photographer), Mel Ottenberg (Stylist), Dennis Lanni (Hair), Lisa Storey (Make up)