LISA HOPEY
CREATIVE DIRECTION + STRATEGY
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NIKE TIGHT OF THE MOMENT

NIKE WOMEN'S TRAINING -  NIKE TIGHT OF THE MOMENT X JORDAN 

The Nike Tight of the Moment Nike Pro Tights are designed around events that Nike Women is focused on connecting it's consumer to. For this particular season, Nike Women paired with the release of the latest Air Jordan VI. 

My role was to concept and art direct the photo shoot of the tights, pull final selects of imagery, art direct the retouching, design directive, and packaging of the launch. 

Team: Sayaka Ichimura (Nike Women's Marketing), Paul Jung (Photographer)

 


NIKE WOMEN'S TRAINING -  NIKE TIGHT OF THE MOMENT X FEDERATION COLLECTION

The Nike Tight of the Moment Nike Pro Tights are designed around events that Nike Women is focused on connecting it's consumer to. For this particular season, Nike Women timed the release of the Federation Collection with the upcoming World Cup. 

My role was to concept and art direct the photo shoot of the tights, pull final selects of imagery, art direct the retouching, design directive, and the retail launch of the tights.

Team: Tom Blanchard (Nike Production), Jan Welters (Photographer), Hasse Nielsen (Studio Photographer), Anna Trevelyan (Stylist)