LISA HOPEY
CREATIVE DIRECTION + STRATEGY
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NIKE RUNNING

NIKE RUNNING: MOVE MORE, MOVE BETTER

The Move More, Move Better campaign was launched in Spring 2014 around athletes Ashton Eaton, Brianna Rollins, Jon Jones, and Sofia Boutella. 

The emphasis was on the new Dri-Fit knit products Nike had launched and how they moved seamlessly with the athletes in their training. 

The videos and imagery were used in retail online and in-stores, for social content, and in window and billboard applications. 

My role in this project was to concept and Art Direct the shoot with my co-worker, Audrey Gould, manage imagery through retouching, and design and art direct retail, online, and all other physical applications.

Nike Creative Direction: David Creech, Photography: Jacob Sutton, Make Up: Lisa Storey, Hair: Dennis Lanni