LISA HOPEY
CREATIVE DIRECTION + STRATEGY
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NIKE STYLE GUIDE

NIKE WOMEN - NIKE FALL STYLE GUIDE 

The Nike Women's Style Guide evolved to change the way our consumer shopped. A print catalog available in store and via the mail, accompanied a digital re-fresh of the site in which women could shop online by looks, and learn ways to style their favorite Nike pieces. 

These issues were some of the first, and it continues to evolve as a successful concept for the Nike Women consumer. 

My role was to concept the shoot in partnership with marketing from Nike Running, Sportswear, Women, and digital. I was then responsible for the Art Direction of the shoot, all image production of the final selects, and the final layout of the Style Guide.

Team: Emma Thornton (Nike Women's Marketing) Tom Blanchard (Nike Production), Jan Welters (Photography), Hasse Nielsen (Studio Photography), Eddy Chen (BTS Photography), Anna Treveylan (Stylist)


NIKE WOMEN - NIKE HOLIDAY STYLE GUIDE

The Nike Women's Style Guide evolved to change the way our consumer shopped. A print catalog available in store and via the mail, accompanied a digital re-fresh of the site in which women could shop online by looks, and learn ways to style their favorite Nike pieces. 

These issues were some of the first, and it continues to evolve as a successful concept for the Nike Women consumer. 

My role was to concept the shoot in partnership with marketing from Nike Running, Sportswear, Women, and digital. I was then responsible for the Art Direction of the shoot, all image production of the final selects, and the final layout of the Style Guide.

Team: Emma Thornton (Nike Women's Marketing) Tom Blanchard (Nike Production), Misha Taylor (Photography), Mel Bles (Studio Photography), Sam Kweskin (BTS Photography)