Allbirds Retail Design
The Allbirds retail design system was created to be flexible, simple, and approachable. As a fast-growing startup, and a materials innovation company, we wanted to make sure the retail space could be adapted as our product line, visual merchandising, and brand storytelling grew. Featured below are images from the San Francisco and London stores. San Francisco is an example of our store design for a small shop. London is an example of how we iterate on our design for a pop-up space. For each city, about 70% of the store build follows our retail design system, which allows the other 30% to focus on local customization through color, material, and storytelling moments.
My role was to define the visual language, story telling, material palette, and color and design system in the store, as well as to build the in-house retail design team to roll out the design concepts across the globe as we expanded our retail reach.
Team: Creative Direction + Design: Lisa Hopey, Head of Product Design: Jamie McLellan, Sr. Visual Designer: Jon Moran, Retail Lead: Travis Boyce, Retail Construction: Wolfgang Horn, Agency: Partners + Spade and XYZ, Illustration: Toby Morris