Explorium
Explorium is a retail lab in Shanghai that focuses on the future of retail in China. This project was completed in partnership with IDEO and IBM, and funded by the Fung Academy (Li +Fung). We worked with brands to identify retail experiments to test in the lab, and if proven successful, roll them out across their stores. My role focused on the leadership of the creative team, the design of the retail/lab space, and the lab's branding. I also helped ideate and implement retail experiments for brands to test in their space. The first round of brands focused on children.
Tracking shoppers journeys through an app | Photo: Eric LeLeu
Interactive space design through movement | Photo: Eric LeLeu
Toy customization through 3D printing | Photo: Eric LeLeu
Toy customization through 3D printing | Photo: Eric LeLeu
Children’s footwear “try-on” experience through games | Photo: Eric LeLeu
Toys’R’Us “try before you buy” toy playground | Photo: Eric LeLeu
Team: Art Direction + Design: Lisa Hopey | Brand Design: Yan Ki Chan | Business Designer: Eddie Tsai | Experience Designer: Rika Hayashi | Product Engineer: Richard Lam | Chief Catalyst: Richard Kelly